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Site Usability Analysis |
Homepages are the most valuable real estate in the world. Millions of pounds are funnelled through a space that's not even a square foot in size. The home page's impact on a company's bottom line is far greater than simple measures of e'Commerce revenues: The home page is also your company's face to the world. Increasingly, potential customers will look at your company's online presence before doing any business with you - regardless of whether the actual sale is closed online.
The homepage is the most important page on any website, getting more page views than any other page. Of course, users don't always enter a website from the homepage. A website is like a house in which every single window is also a door: People may follow links from search engines and other websites that reach deep inside your site. However, one of the first actions these users will take after arriving at a new site is to go to the home page. Deep linking is very useful, but it doesn't give users the overview of a site that they can get from the homepage - if the home page design follows strong usability guidelines, that is.
Other aspect of web usability are important as well, and clear navigation to internal content is paramount if users are to fully enjoy their experience on your site.
Stopping bad design doesn't guarantee good design; it just eliminates the worst flops that nobody would be using anyway. Often, website designers go on a flight of fancy in expressing their creative skills at the expense of user convenience. This has a dramatic effect on the time a user will remain on the site and how deep into the site s/he is prepared to go before giving up and moving on to another site.
From a business perspective a website should be designed to be as sticky as possible (keeps users engaged in the site); encouraging a user to dig ever deeper to find information, goods and services that have a direct baring on the businesses marketing strategy and of courser bottom line.
Diplotechnic Consultants have many years experience of website design and in particular web usage. Our Consultants have extensively researched and studied what user consider to be good design. If your website is not performing as well as you expected contact Diplotechnic for an in-depth appraisal of your sites usability.
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